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In a survey, social desirability response sets can be reduced by:


A) understanding that people consistently misrepresent themselves.
B) withdrawing feedback about the results.
C) communicating that the participant's personal information may be disclosed to third party.
D) communicating the purposes and uses of the research.

E) B) and D)
F) None of the above

Correct Answer

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It is important to use _____ sampling when researchers want to make precise statements about a specific population on the basis of the results of their survey.


A) haphazard
B) quota
C) probability
D) purposive

E) C) and D)
F) B) and D)

Correct Answer

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A survey researcher is most likely to use a(n) _____ question when the dimensions of the variables are well defined.


A) negatively worded
B) double-barreled
C) open-ended
D) closed-ended

E) A) and B)
F) B) and D)

Correct Answer

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"Do you agree that male teenage drivers are more dangerous than female teenage drivers?" is an example of a _____ question.


A) simplistic
B) double-barreled
C) loaded
D) yea-saying and nay-saying

E) A) and D)
F) A) and C)

Correct Answer

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"Do you agree that elected officials should not be allowed to run for more than two consecutive terms in office?" is an example of a _____ question.


A) double-barreled
B) simplistic
C) yea-saying and nay-saying
D) negatively worded

E) A) and C)
F) A) and D)

Correct Answer

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Stacy has a difficult time answering the question "Should parents increase the likelihood of desirable behaviors in their children by using reinforcement and punishment?" because it is a(n) _____ question.


A) evaluative
B) double-barreled
C) descriptive
D) open-ended

E) A) and C)
F) All of the above

Correct Answer

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In the context of question wording, the question "Proposition Q proposes an increase in property tax to fund road improvement; do you agree with this proposition?" illustrates _____.


A) negative wording
B) simplicity
C) yea-saying and nay-saying
D) probability

E) A) and B)
F) B) and C)

Correct Answer

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Which of the following is an accurate statement about questionnaires?


A) They do not lead to any problem of motivation.
B) They are not as expensive as interviews.
C) They do not require the respondents to read or understand the questions.
D) They cannot be administered through the mail.

E) None of the above
F) B) and D)

Correct Answer

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"Do you agree that the city council members should not get an increase in their pay?" is an example of a _____ question.


A) simplistic
B) double-barreled
C) yea-saying and nay-saying
D) negatively worded

E) B) and D)
F) None of the above

Correct Answer

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Which of the following is a disadvantage of interviews?


A) In most cases, response rates tend to be lower when interviews are used.
B) People are more likely to leave questions unanswered in an interview than on a written questionnaire.
C) People are more likely to agree to answer a mailed questionnaire than answer questions for a real person.
D) The interviewer could subtly bias the respondent's answers by inadvertently showing approval or disapproval of certain answers.

E) A) and D)
F) B) and D)

Correct Answer

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Which general type of survey questions is exemplified by the question "Are you satisfied with the emergency services in your city?"


A) Attitudes and beliefs
B) Facts and demographics
C) Behaviors
D) Objectives

E) A) and B)
F) C) and D)

Correct Answer

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The _____ in a survey is simply the percentage of people in the sample who actually completed the survey.


A) confidence interval
B) response set
C) response rate
D) sampling frame

E) B) and C)
F) C) and D)

Correct Answer

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"Do you think it is important to reduce the huge amount of money spent during festivals?" is an example of a _____ question.


A) double-barreled
B) negatively worded
C) loaded
D) simplistic

E) All of the above
F) A) and B)

Correct Answer

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Angelika wants to study how sixth graders perform in math exams. She obtains a list of all districts in the state, randomly selects 5% of the districts, and administers achievement tests to all sixth graders in these districts. This sampling method used by Angelika is called _____ sampling.


A) stratified random
B) quota
C) cluster
D) haphazard

E) C) and D)
F) All of the above

Correct Answer

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You read in the newspaper that Proposition Q is favored by 57% of those polled. The results of the survey are said to be accurate within ±2 percentage points using a 95% level of confidence. From the information provided, it can be inferred that the actual population value is probably between _____.


A) 58% and 64%
B) 57% and 95%
C) 55% and 59%
D) 93% and 97%

E) A) and B)
F) A) and C)

Correct Answer

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_____ indicates the amount of deviation in results obtained from a sample compared to the true population value.


A) Syntax error
B) Halo effect
C) Sample variance
D) Sampling error

E) A) and B)
F) A) and C)

Correct Answer

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Students are asked to evaluate the food provided in the university cafeteria on 7-point scales with bipolar adjectives such as poor-good and inexpensive-expensive. What type of scales do these measures represent?


A) Graphic rating
B) Comparative rating
C) Semantic differential
D) Behavioral measure

E) A) and D)
F) A) and C)

Correct Answer

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With _____ sampling technique, each member of the population has an equal probability of being selected for the sample.


A) haphazard
B) cluster
C) simple random
D) stratified random

E) C) and D)
F) A) and B)

Correct Answer

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Which of the following is a probability sampling technique?


A) Simple random sampling
B) Quota sampling
C) Haphazard sampling
D) Purposive sampling

E) All of the above
F) B) and C)

Correct Answer

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The question "Are you a full-time student?" with answer options "yes" or "no" is an example of a(n) _____ question.


A) loaded
B) open-ended
C) closed-ended
D) double-barreled

E) A) and D)
F) A) and C)

Correct Answer

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